Work Made
Libra - Live Liberated 2.0
Launching on the brand’s Live Liberated platform, the next iteration sought to push it a step further -- but taking moments of stigma that Libra customers experience and putting them in the spotlight.
Rebel Father's Day
‘Thank Dad for being on your team’
A Father’s Day campaign for rebel that contrasts what it takes to succeed in sport, with everything it takes to be a dad.
Chupa Chups - Incredible Chew
We were tasked with launching Incredible Chews (a new lolly under the Chupa Chups portfolio) to the Australia and New Zealand market. We created the brand platform ‘Chews Fun’ targeted at Gen Z’s.
Indeed Brand Campaign
Launching Indeed (the job-finding platform) to the Australian market, with moments when you know 'you need Indeed'.
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This brand campaign captures how the smallest movement can change the life of someone with cerebral palsy -- and how a great movement, like Cerebral Palsy Alliance, can change the world.
STEPtember needed a 2023 campaign that aligned with Cerebral Palsy Alliance (A Life Changing Movement) and encouraged participation and motivation for the fundraising event.
As one of Australia’s largest customer-owned banks, Heritage is all about putting people first. So we saw this as an opportunity to give back to our community by letting them borrow something truly unique.