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Chupa Chups
Brand Campaign + socials

We were tasked with launching Incredible Chews (a new lolly under the Chupa Chups portfolio) to the Australia and New Zealand market. We created the brand platform ‘Chews Fun’ targeted at Gen Z’s, and are in the process of rolling the concept out across social and OOH. 

From this initial work under the Incredible Chews brand we’ve also taken over the Chupa Chups masterbrand socials, developing a new online brand personality (and occasionally, featuring in content).

OOHs

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You might of seen these colourful posters around Sydney and Melbourne. - they are legit everywhere at the time of writing this. Well that was us lol. 

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Socials

We have taken over their socials and embarrassingly often featured. We have big aspirations to make it into a meme account (eg: Duolingo and Up&Go) 

We acknowledge the Gadigal people of the Eora Nation, the traditional owners and custodians of the lands on which we are lucky to live and work. We pay our respects to their Elders past, present and emerging. 

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