Cerebral Palsy Alliance
A life changing movement
This brand campaign captures how the smallest movement can change the life of someone with cerebral palsy — and how a great movement, like Cerebral Palsy Alliance, can change the world.
From their first ever pitch to full campaign rollout, this campaign is C&B’s baby.
TVC
Using a mix of shot and existing footage, this brand film showcases the breadth of ways that CPA is changing lives.
Radio
The radio is voiced by Arran, a young boy with cerebral palsy (and the star of the TVC).
Visuals
Rollout involved heroeing CPA’s brand ambassadors and their stories through the lens of making life changing movements possible. Illustrations show the support team behind each and every individual - demonstrating the scale of the movement supporting each movement.
The Shoot
Our first ever shoot
